Business is where people are. Real and virtual. Websites, platforms, online stores are offering their goods and services at a breakneck pace. After the Internet entered every home with its unlimited possibilities, the online world has become a place of transactions and sales.
TikTok, Instagram, Facebook, LinkedIn, Pinterest, Wechat, Reddit... Social media is now a part of our lives, a time killer, entertainment and a colorful showcase. Online merchants, dropshippers and any seller promote their products, create videos, promote reviews. Customer attention has become the currency and the metric. The foundation of successful social media selling is the ability to manage attention.