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The usability of a website is an indicator of its usability. The site should work quickly and be adaptive, that is, correctly displayed on screens of different sizes. Web resource as a whole and each of its pages separately should be such that their use was as comfortable, understandable and interesting as possible.

SMS texting is one of the most sought-after types of customer communications, and interest in it has only grown in recent years. Text messaging is a universal solution. It is suitable for both online businesses and those with an offline presence only.

Customer satisfaction is the most important indicator that your business is moving in the right direction. In today's competitive world, it is important not only to provide quality products and services, but also to make the interaction with you as pleasant as possible for the customer. Let's understand, together with Selpway specialists, how to evaluate the success of your business using a special CSAT metric and how to increase the level of this indicator.

How to measure business success

In 2023, the global dropshipping market was worth more than $280 billion. According to data published in a report by Mordor Intelligence, this figure will reach $337.46 billion by the end of 2024. The dropshipping market is expected to continue to grow over the next few years, reaching $898.7 billion by 2029.

In the blog of Selpway Trading we continue with the topic of studying and working with the target group. Today we are going to talk about how to find out what your customers are worried about and why an entrepreneur working in the commodity business needs this information in the first place.

Dropshipping is a popular way of doing business among online shop owners. Its popularity is due to a number of factors: there is no need to purchase goods, store them in a warehouse and organise delivery. This is all done by the dropshippers' partners - suppliers and manufacturers.

With this article we start a series of texts dedicated to advising entrepreneurs who are about to take their first steps in e-commerce and dropshipping in particular. In the first part, Selpway Trading specialists told you about the types of online shops, their advantages and disadvantages. Today we are going to talk about niche shops.

You've decided to try dropshipping. What's the next step? One of the first steps is to determine the type of your future shop. In the previous articles of the Selpway Trading blog, we talked in detail about the niche shop and the one-product shop. Now it is the turn of the general shop.

Such a shop usually offers a wide range of products. They belong to different niches. For example, a visitor might find household goods, electronics, clothing, car products, swimwear and so on.

Feedback is more than a marketing tool. It is a working philosophy that puts customer feedback at the heart of your business strategy. Customers will always tell you what needs to be improved in your product or service and how your product is inferior to others. You should not ignore their opinions, even if they are unpleasant. Ignoring comments can lead to the collapse of your business.

An unhappy customer who tells you what they don't like is not an enemy, but your helper. It is a person who gives you the opportunity to grow. Learn to see an unsatisfied customer as your best friend.

Selpway Trading specialists told us about types and categories of goods and their peculiarities. The success of your business in sales, including e-commerce, depends largely on how much you know about these issues. If you only deal in goods, you need to understand which products are the most popular and profitable options.

Whether you are just starting out or scaling up, you may need help and advice. Which way to go, which products to choose, how to promote them - these and other questions can be answered by contacting the Selpway Trading team.

You have become an entrepreneur, invested a lot of effort and money in your business and it has started to work steadily. It is logical that you will want to make more profit. You can try to increase the volume of sales by improving the work of managers, but this cannot go on indefinitely. In order to expand your business, you need qualitative changes, not quantitative ones. For example, finding a new way of attracting customers, developing a new market, etc.

Reaching a new level is impossible without careful forecasting and planning. Selpway Trading ltd talked about forecasting in the previous article of our blog. Today we will talk about one of the planning options.

Business Development Planning

Modern digital technologies have become an integral part of almost every sector of the economy. In particular, they are actively used in agriculture.

What "smart" technologies are being used:

• Navigation systems, remote sensing and geographic information systems;
• Programmable field devices, sensors, agricultural robots, drones for field monitoring and harvesting;
• AIoT (Artificial Intelligence of Things) platform to monitor and analyze information received from sensors, machines and other devices; to predict yields based on climate data; to analyze the efficiency of machinery use, etc.
• Digitalization of the sales process: monitoring the entire chain from the farmer to the table; analysis of the market situation, etc.

Digital transformation in agriculture

Searching for and buying goods on the Internet has already become a familiar activity. People like anything that is convenient and easy. Traditional trips to the store are tiring for some, but for others they remain a part of relaxation. When we need to buy something urgently, here and now, we pull out our mobile phones and place an order. As the dropshipping market continues to grow rapidly, with an estimated compound annual growth rate of 32% from 2021 to 2026, it's time to start thinking about your own online business.

Dropshipping is often underestimated and confused with the mundane resale of popular products with a small markup. This is far from being the case. Dropshipping can be a great start for a new business or a good addition to an existing one.

The sad news is that while we're spending money on attracting new customers, old ones are leaving. Business processes and budgets are set based on data on customer behavior. But how do we understand the customer? How do you offer them what they want without getting it wrong?
And don't forget that the main thing in customer retention is quality product and service. If you don't like the product, you won't get repeat sales.
Accurate predictive analysis allows you to develop effective marketing strategies. In order to ‘recognize’ and understand customer behavior, the first thing to do is to segment your customer base and divide it into 7 types of customers.

The latest reports and forecasts suggest the global social commerce industry will grow three times faster than traditional e-commerce to $1.2 trillion by 2025, up from 492 billion in 2021.
The growth of social shopping will largely depend on millennials and Generation Z. They will account for 62% of total social commerce spending by 2025. About 2 billion social shoppers, more than 60% of social media users said they had shopped on social media in the past 12 months.

Social commerce will grow 3 times faster than e-commerce