Does a dropshipper need a CRM?

Dropshipping is a popular way of doing business among online shop owners. Its popularity is due to a number of factors: there is no need to purchase goods, store them in a warehouse and organise delivery. This is all done by the dropshippers' partners - suppliers and manufacturers.
Dropshipping is a popular way of doing business among online shop owners. Its popularity is due to a number of factors: there is no need to purchase goods, store them in a warehouse and organise delivery. This is all done by the dropshippers' partners - suppliers and manufacturers.

Does a dropshipper need CRM? The automation of the dropshipping sales process through CRM is another factor in the convenience of using this sales model. Of course, if your shop has only a few products, you can work without this system. But if you have a lot of products, you can't do without CRM. We talk about it today in the company blog. Selpway Trading ltd.

How CRM works
A CRM (Customer Relationship Management) system is a way of managing customer relationships, automating and optimising business processes. Offers from the direct delivery warehouse, prices, promotions and information are automatically updated several times a day. This means that the offers in the shop and in the warehouse are always the same. The integration of online shops with wholesalers through such platforms is now fast and easily accessible. They make doing business easier and eliminate routine tasks.

CRM is a simple but smart system that organises information about customers and customer interactions. In simple terms, the structure of the programme can be explained as follows: it is a system of tables that are linked together and constantly exchange data. The programme is equipped with a sophisticated search system. This significantly speeds up and simplifies the work of managers.
In CRM, it all starts with the customer base. Without customer information, the system simply won't work. The system collects data about customers in a handy spreadsheet and creates a personal card for each of them. In the CRM, you can see information about each customer: first and last name, contacts, date of first contact, topics of conversation, notes about personal preferences, etc.

A properly configured CRM system shows the sales process in all its stages: from the first customer contact to the closing of the deal. This allows you to track the status of sales in real time. How many potential sales are in the pipeline, what stage they are at, what total revenue they can generate - the answers to these and other questions can be found in CRM.
This system can also keep in touch with the customer by sending emails or SMS messages. This helps to keep an eye on the customer and increase their loyalty to the company.
Numbers are the key to success
Knowing how to work with and use numbers is the foundation of running an effective business. CRM constantly analyses data. You can request and receive an up-to-date report at any time. For example, information on the average cheque for the month, total revenue, number of successful sales or abandoned baskets, statistics on the reasons for refusals and much more. Analyse the data, draw conclusions and make decisions to improve your business.

There are many CRM systems on the market, each with its own set of unique features. But the basis of any CRM is the same: customer base, sales tracking and reporting. One of the activities of Selpway Trading ltd is business automation, including CRM implementation. Detailed information about our services can be found at https://selpway.com/en/about-company.
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