Solution goods + Wow goods
These goods are original and surprising, but they also solve a competitive problem and can be used in everyday life. For example, magnetic brushes that clean both sides of windows at the same time. Robots that clean windows - at first it was a wow product. Now it is as commonplace as a robot vacuum cleaner.
The advantage of such products is that they combine the qualities of two categories. But again, you need to be careful. Make sure the product really does what it says it does. If not, you will end up with a lot of returns. You also run the risk of getting a lot of negative feedback about your online shop, which will damage its reputation.
Whether you are just starting out or scaling up, you may need help and advice. Which way to go, which products to choose, how to promote them - these and other questions can be answered by contacting the Selpway Trading team.