Promote your online shop with TikTok, YouTube Shorts, and Instagram Reels
Promote your online shop with TikTok, YouTube Shorts, and Instagram Reels
If you have an online store and you are not yet publishing short videos on TikTok, YouTube Shorts or Instagram Reels - you are missing out! While you are reading this, competitors are uploading videos, collecting views and capturing the attention of your potential customers.
Selpway Trading managers shared how to promote an online store using short videos.
Selpway Trading managers shared how to promote an online store using short videos.
Why Short Videos Work
People scroll through content for hours. It’s easier for them to watch a 15-second video than to read three paragraphs of text. At the same time, social media algorithms promote short videos faster than any other format. As a result, you get free reach without investing in advertising if you do everything right.
Short videos are your free traffic, your chance to get subscribers and sales.
Short videos are your free traffic, your chance to get subscribers and sales.
You don’t need to make a movie or spend money on cameramen. The main thing is to show your product vividly, honestly and interestingly.
Here’s what those who are already making money film:
The main thing is not to lie, not to embellish and not to be boring. Energy and honesty are what viewers want.
Here’s what those who are already making money film:
- Unpacking the product. Reaction, emotions, details – people like to watch how something is opened.
- Test drive. Show how the product works.
- Before/after. Before – it was boring, after – it became wow.
- Behind the scenes. Show how you pack orders, how the product arrives, how you choose it from suppliers.
- Customer reviews. Ask customers for videos of them using your product. This will inspire maximum trust in potential customers.
- Tips. For example: “3 mistakes when choosing X” or “How to choose the best X”
The main thing is not to lie, not to embellish and not to be boring. Energy and honesty are what viewers want.
What to film
Shoot in vertical format. 9:16 is the standard. In the first 2 seconds, try to catch attention. Ask a question, show a problem or an interesting detail. If you start with the words "hello everyone", you will be scrolled.
Make it a rule to write down key phrases that can be read on the screen with the video - some watch without sound.
Add calls to action at the end, advise experts from Selpway Cyprus. Say: "Order in direct", "Go to the site", "See the description".
Make it a rule to write down key phrases that can be read on the screen with the video - some watch without sound.
Add calls to action at the end, advise experts from Selpway Cyprus. Say: "Order in direct", "Go to the site", "See the description".
How to properly format videos
Mistakes
If you have already filmed something, but did not get the result, most likely, you did not do it right somewhere. Perhaps your videos are boring. Do not say "we have a quality product", but show it.
If you do not film regularly, you will be forgotten quickly. Ideally, you need 3-5 videos per week.
Look where your video leads. To the profile? Is it empty? Design the header, add a link, describe the product.
If you do not film regularly, you will be forgotten quickly. Ideally, you need 3-5 videos per week.
Look where your video leads. To the profile? Is it empty? Design the header, add a link, describe the product.
If you want to start earning, act.
Here's a plan for the next few days:
Every day without content is one less chance for growth, SELPWAY marketers warn. The whole world is watching short videos now. People don't read long texts, they'll see a video and buy it. Pick up your phone. Shoot. Sell. Develop.
Here's a plan for the next few days:
- Audit your profile. Make sure that the person who clicks on the link will immediately understand what you're selling.
- Prepare 5-7 video ideas. Think about what might be interesting to your customers.
- Shoot 3 videos in one evening. Not perfect? That's okay. The important thing is to post them. The more you shoot, the better it turns out.
- Reply to comments, engage in a dialogue. Algorithms love it, and so do customers.
Every day without content is one less chance for growth, SELPWAY marketers warn. The whole world is watching short videos now. People don't read long texts, they'll see a video and buy it. Pick up your phone. Shoot. Sell. Develop.