What do you know about your target audience?
What do you know about your target audience?
The target audience are those people who the business needs in order to make money. For them, entrepreneurs create a product, come up with promotions, build communications, and so on. Understanding your target audience is one of the foundations of any successful business. After all, if you try to sell a button phone to a 16-year-old teenager, you will fail. Read Selpway Trading's article on what to look out for when working with your customers.
When creating a portrait of your target audience, you usually end up with ideal people. For example, it may sound like this: ‘Progressive people with higher education, who play sports and prefer an active lifestyle’. However, most people live ordinary lives. They don't like going to work, they don't exercise because they don't have enough time, half of them don't have a higher education... Where then are these real people in your marketing? You can't work focusing only on the ideal, because you're ignoring a large part of your audience.
Enjoyment and problem solving
Your product or service should solve people's problems or help them enjoy a hobby, for example. Pregnancy fitness can help women feel better and have an easier time giving birth, while a new spinning rod can take a man's mind off his problems and increase his enjoyment of fishing.
But still, most shops and services are aimed at people who do not have many hobbies, but there are more than enough needs and problems. Let's take a fitness club as an example. Owners of such sports facilities as an advert will most likely prefer posters, which depict a beautiful woman in excellent physical shape and a muscular man with dumbbells. However, this will not reach all possible target audiences.
You should target your advertising campaign to several groups:
And these are just a few examples, Selpway Cyprus marketers claim. With a deeper study, it is possible to identify more target groups and build an advertising campaign based on their data.
Your product or service should solve people's problems or help them enjoy a hobby, for example. Pregnancy fitness can help women feel better and have an easier time giving birth, while a new spinning rod can take a man's mind off his problems and increase his enjoyment of fishing.
But still, most shops and services are aimed at people who do not have many hobbies, but there are more than enough needs and problems. Let's take a fitness club as an example. Owners of such sports facilities as an advert will most likely prefer posters, which depict a beautiful woman in excellent physical shape and a muscular man with dumbbells. However, this will not reach all possible target audiences.
You should target your advertising campaign to several groups:
- The first is people who want to lose weight;
- The second is people who want to look beautiful during the beach season;
- Third - older people who are health-conscious and want to keep themselves toned;
- Fourth - women who want to regain fitness after childbirth.
And these are just a few examples, Selpway Cyprus marketers claim. With a deeper study, it is possible to identify more target groups and build an advertising campaign based on their data.
Collecting and analysing information
In order to describe the target audience in detail, it is necessary to carry out serious research work. Marketing is not just about promoting products and services, it is first and foremost about collecting and analysing information. This is what you need to work with when creating a description of your target audience and a strategy for interacting with them. The description cannot be based only on your assumptions about what your target audience should be. You can't rely only on your opinion because it can be radically different from people's needs.
A properly written description of your target audience includes a lot of information. People usually have a large number of desires, pains, problems, peculiarities of behaviour and perception. Everyone has different ones. All people are unique, yet they often act in the same way. The same reasons drive them to make certain decisions. If a business knows about them, its offer will attract customers. And this can be achieved through research and analysis. It is this kind of work that gives insight on where to look for customers and how to influence them. When you know all the pains, fears and objections of your target audience, satisfying them is easy.
We will talk about how to research and analyse the target audience, what information its description should contain, in the following Selpway blog posts.
In order to describe the target audience in detail, it is necessary to carry out serious research work. Marketing is not just about promoting products and services, it is first and foremost about collecting and analysing information. This is what you need to work with when creating a description of your target audience and a strategy for interacting with them. The description cannot be based only on your assumptions about what your target audience should be. You can't rely only on your opinion because it can be radically different from people's needs.
A properly written description of your target audience includes a lot of information. People usually have a large number of desires, pains, problems, peculiarities of behaviour and perception. Everyone has different ones. All people are unique, yet they often act in the same way. The same reasons drive them to make certain decisions. If a business knows about them, its offer will attract customers. And this can be achieved through research and analysis. It is this kind of work that gives insight on where to look for customers and how to influence them. When you know all the pains, fears and objections of your target audience, satisfying them is easy.
We will talk about how to research and analyse the target audience, what information its description should contain, in the following Selpway blog posts.