The sad news is that while we're spending money on attracting new customers, old ones are leaving. Business processes and budgets are set based on data on customer behavior. But how do we understand the customer? How do you offer them what they want without getting it wrong?
And don't forget that the main thing in customer retention is quality product and service. If you don't like the product, you won't get repeat sales.
Accurate predictive analysis allows you to develop effective marketing strategies. In order to ‘recognize’ and understand customer behavior, the first thing to do is to segment your customer base and divide it into 7 types of customers
This way you will understand which customers are the most profitable to attract, which customers have been with you the longest, who buys the most. Pay attention to what percentage of new customers make repeat purchases.
Your most important customer. He/she browses your website often, returns to your shop constantly and makes purchases. Unknowingly, this customer becomes an unspoken promoter and promotional tool for your business. They often leave feedback on your website or recommend your shop on social media.
To stay in touch with your loyal customers, make sure you have a system in place to reward them: a loyalty program, special offers and discounts. Make personalized newsletters to email, chat on messengers and, if the customer doesn't mind, call them, keep in touch and let them know about new opportunities.
A customer focused on needs
Let's not get carried away, this customer may have accidentally got to your base. He came to your shop or website solely to meet a specific need. He needed something urgently. Working with such customers is difficult. Your goal is to establish a personal interaction, to make the customer ‘warm’, to make a new deal. Google Ads and contextual media campaigns on Google Ads will help bring this kind of customer back to your site.