Despite such prospects, there are obvious problems. More than half of the surveyed users do not trust purchases through social networks, since transactions are not protected and there is a risk of getting on scammers.
Retailers and brands will have to do a lot of work to address customer concerns and mistrust. This puts everyone on the same starting line and allows you to increase competition, which in turn moves development. Either way, sellers will be finding ever-new options to remove customer concerns to capitalise on interest in social media shopping.
Platforms like Instagram, TikTok, Snapchat and Facebook are taking charge and rolling out shopping and brand partnership features to promote brand popularity. Not far behind is Walmart, which has also struck several partnership agreements while continuing to experiment with new opportunities for its growth.