E-mail newsletters for e-commerce
E-mail newsletters for e-commerce
Email marketing is one of the most direct and effective sales channels for e-commerce. But many entrepreneurs still use mailings for other purposes – as “notifications” or “reminders”. This is a mistake. Letters should work as a full-fledged sales tool: engage, persuade, return customers and close deals. Without this, you are simply missing out on opportunities.
Selpway Trading Ltd managers gave recommendations on how to make an email newsletter truly effective – one that works for your business and wallet.
Many people run online stores as if an e-mail newsletter is something additional and not very necessary. You have a website, a shopping cart, a product, and letters somewhere separately. Mistake. A letter is your second showcase.
When a person visits your website and leaves an e-mail, you have already gained access to their attention. And if you do not use this wisely, then you yourself have closed the door in front of them. Perhaps they wanted to buy, but decided to think about it and come back - and you remain silent. This is how potential customers leave, and you lose money.
When a person visits your website and leaves an e-mail, you have already gained access to their attention. And if you do not use this wisely, then you yourself have closed the door in front of them. Perhaps they wanted to buy, but decided to think about it and come back - and you remain silent. This is how potential customers leave, and you lose money.
A newsletter is an extension of your store
Warming up "cold" clients
There are no people who always buy right away. They need time, emotions, motivation. This is where your newsletter comes into play. Not with "company news" - clients don't care about that, but with letters that solve their problems.
Selpway Trading company specialists advise: tell why your product is good and how it helps solve problems. Give an example. Be a person in these letters, not a store or a shop window - write in the first person. People buy from people.
Selpway Trading company specialists advise: tell why your product is good and how it helps solve problems. Give an example. Be a person in these letters, not a store or a shop window - write in the first person. People buy from people.
Every abandoned cart email is like a bell ringing: “Hey, you almost bought it!” And if you don’t send it, you’re losing money. There’s no need to be boring in these emails. Remind them about the product. Add emotion. You can offer a small bonus, such as a discount or free shipping, to make it easier for the person to make a decision.
It’s also helpful to indicate the limited nature of the offer. For example: “the price is valid only today” or “the product is running out soon.” All this helps motivate the buyer without directly putting pressure on them.
It’s also helpful to indicate the limited nature of the offer. For example: “the price is valid only today” or “the product is running out soon.” All this helps motivate the buyer without directly putting pressure on them.
Abandoned Carts
One of the biggest mistakes is to be afraid to write often and to be annoying. You will be forgotten very quickly if you do not remind them of yourself. Do not write every day, but do not take a break for a month either. The optimal rhythm is one in which you remain in their mind, but do not irritate them. For example, one letter a week.
If you want to maintain interest in your store, then send out a regular mailing. People love rituals. If your letters come every Friday morning, they will wait. But only if the letters are useful, for example, information about discounts for the week ahead.
If you want to maintain interest in your store, then send out a regular mailing. People love rituals. If your letters come every Friday morning, they will wait. But only if the letters are useful, for example, information about discounts for the week ahead.
Frequency of letters
Analysis
Test headlines. Try different amounts of text in emails. See which segments give the best results. Don't think that everything is "okay anyway". Because every "okay" is a lost sale.
Results
Emails in e-commerce are not just information. They are potential sales. They are the customer's attention, which you either turn into money or lose forever. Treat your email newsletters as carefully as, for example, the quality of packaging. Sometimes one letter brings more income than a week of advertising. If you want to sell, write. It's still better than doing nothing.
Recall that earlier in the Selpway blog we talked about SMS marketing.
Results
Emails in e-commerce are not just information. They are potential sales. They are the customer's attention, which you either turn into money or lose forever. Treat your email newsletters as carefully as, for example, the quality of packaging. Sometimes one letter brings more income than a week of advertising. If you want to sell, write. It's still better than doing nothing.
Recall that earlier in the Selpway blog we talked about SMS marketing.