YouGov conducted a survey of social consumers. The results showed that food creators are the most popular. More than two-fifths of adults around the world follow and follow influencers on social media.
According to adults, the percentage of subscriptions to influencers differs in different countries. India 71%, Indonesia 73%, United Arab Emirates 75%. However, there are countries with less than a third of adults who subscribe to opinion leaders. France 30%, the US 29%, Denmark 27%, Germany 25% and the UK 22%. Globally, the rate has taken hold at 43% of adults who say they subscribe to influencers.