Video marketing in dropshipping: 10 formats that sell

In dropshipping, where the seller presents goods from the supplier's warehouse, the video demonstrates the product "live" and helps the buyer make a decision. Selpway Trading analyzes the benefits of video marketing. Our experts will give advice on creating video content that will captivate and attract the target audience.

One of the most popular formats. A good unboxing is not just a demonstration of the product, but a small performance: with emotions, details, live contact. A simple video where a person opens the product package, shows the kit and shares their first impressions. A video demonstration is much more effective than a simple description of the product. The video should be short. This format works especially well for complex products or where the buyer takes a long time to make a decision.

The effect of "social proof" - if others liked it, then you can trust it. These are videos shot in the first person - on a phone, without editing. They are full of emotions, surprises, real reactions. Even if the content is commissioned, it should look "real". Contact customers who have already posted something similar on social networks or their resources, and ask them for permission to republish their video. You can offer a discount or a bonus for a video review.

Emotions "sell". Short emotional videos in which the buyer shows how he uses the product. They are posted on TikTok, Instagram Reels, YouTube Shorts. The focus is not on the product, but on the reaction, the scenario, the real event. This is not a demonstration of characteristics, but a story in which the product becomes part of life. Such videos are often filmed in the genre of a short sketch or scene, where the viewer gets the feeling: "This is about me" or "I need this too."

Instead of long PDF instructions — video format "how-to": how to assemble, how to charge, what to insert where, turn on, connect or how to use the product. Clear, simple, without technical details and terminology. Even if the product is really complex, a good video can relieve the buyer's tension and fear. After all, he is afraid to do something wrong, break it, get confused or waste time and money. Video instructions as support after the purchase are a kind of element of care that characterizes the seller well.

Step-by-step laconic demonstration: how to assemble, put on, turn on, connect. Simple, understandable, to the point, they advise at Selpway Cyprus. Such short videos (up to 30 seconds) are posted on the website, in the gallery or on the product page. Demonstrating the key functions of the product and the operating principle without sound, the seller proves: he knows the product well and is not afraid to show it up close.

People are naturally curious, so videos that show the nature of things or how something they are offered works do not go unnoticed. The main thing is not to overload such videos with technical details. This is not a lesson or an advertisement, but a conversation with a buyer who just wants to make sure: yes, this thing really works and is right for him.

These are short videos (2 seconds) with an emphasis on the problem that the product solves. Music, text, editing, speed, visual effects — everything works for the result. The task is to catch attention in the first seconds, hold it and push a person to take action: click on a link, buy, save, subscribe. Such videos are usually shown in advertising on social networks, on YouTube, in stories and feeds (for example, Facebook Ads, YouTube Ads).

Comparison is the simplest way of persuasion. One frame is “was”, the second is “became”. The effect of clarity enhances the perception of the value of the product and what is difficult to describe in words. This is what makes the format universal: even those who do not want to delve into the details understand it. Videos with a visual transformation are often watched to the end: it is interesting to see the result.

The product is compared by specific parameters: price, quality, material, delivery speed, weight, power or volume with more expensive or mass-produced analogues. Such videos are based on facts and visual evidence. This allows you to convey information more accurately and clearly prove that the product is worth the money.

Unconventional use of familiar things. The “wow” effect of surprise and novelty. Short, light, humorous videos in the spirit of “did you know that…?” often go viral on Reels, Shorts and Pinterest. Such videos often use fast-paced shooting, bright captions and dynamic music, which makes them more attractive and memorable.

In principle, any digital camera or smartphone will do for shooting videos. And for editing and editing, you can use Adobe Premiere Pro or Final Cut Pro.

If you are new to video marketing or have a limited budget, adapt what is already on video platforms. If you do not have products yet, find a ready-made video and remake it.

• YouTube, TikTok, Amazon — upload video, trim, adapt (be careful with copyright, look for videos with an open license)
• Canva — a convenient online editor with a drag-and-drop function that allows you to add text, music and animations
• Adobe Express — templates and tools for quick video creation
• Pexels and Pixabay — video stocks with fragments of products and scenes
• AI video generators (Pika, Runway ML, HeyGen) — demonstration of goods in "pseudo-reality".

Visual marketing is one of the most effective ways to attract customers in the dropshipping business, according to SELPWAY experts. Integrate video content into all promotion channels and help customers: visualize product pages, add videos to the main page of the site, to product cards. A well-thought-out, interesting, useful and creative video allows potential customers to see the product in action, evaluate its functionality and quality.

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