How to make money from dropshipping on TikTok Shop
How to make money from dropshipping on TikTok Shop
While you're watching other people's videos on TikTok and wasting your time, your competitors are already making money there. Most people don't even realise that TikTok Shop has already become a new gold mine for dropshippers. SELPWAY managers recommend how not to miss the moment and start making money right inside TikTok.
How TikTok Shop works
TikTok Shop is a built-in store right inside the platform. Users watch videos, click on products and make purchases without leaving the app. It's simple, and that simplicity is its strength. Dropshipping works on the same principle here: you list suppliers' products, but you don't keep them in stock. When an order comes in, the supplier sends the product to the customer, and you get the difference.
The main thing is that TikTok itself encourages users to make purchases. The platform's algorithms can ‘read’ the viewer's behaviour and show them what they are most likely to buy. If you choose the right product and package the content correctly, TikTok will do half the work for you.
The main thing is that TikTok itself encourages users to make purchases. The platform's algorithms can ‘read’ the viewer's behaviour and show them what they are most likely to buy. If you choose the right product and package the content correctly, TikTok will do half the work for you.
Why TikTok Shop is more profitable than other platforms
The novelty effect comes into play here. TikTok users don't go there to shop, but they do buy - spontaneously, emotionally, influenced by videos. And you can sell not because someone was looking for a product, but because you made them want it.
On other marketplaces, competition kills margins - everyone is fighting over price. On TikTok Shop, it's not the cheapest who wins, but the one who evokes emotion. Even a mediocre product can take off if it's presented correctly, according to experts at Selpway Cyprus.
On other marketplaces, competition kills margins - everyone is fighting over price. On TikTok Shop, it's not the cheapest who wins, but the one who evokes emotion. Even a mediocre product can take off if it's presented correctly, according to experts at Selpway Cyprus.
AI tools to help you create content
Don't waste hours selecting music or editing — neural networks will do it for you. ChatGPT will help with scripts and ideas, Runway ML with video and editing, CapCut AI with trending effects and music, and Synthesia will create a video with a virtual presenter. Use AI to speed things up, but don't forget — real emotions are what matter most.
There are two ways: open your own shop or join an affiliate programme. In the first case, you choose suppliers, manage prices and build your brand. In the second, you simply promote other sellers' products and receive a percentage of the sales.
If you are a beginner, start with an affiliate programme, advise the experts at Selpway Trading. This is the ideal way to test the niche without any risks. Try different categories, analyse where the conversion rate is higher, and only then open your own shop. Do not try to cover everything at once; focus on one niche and become visible in it.
If you are a beginner, start with an affiliate programme, advise the experts at Selpway Trading. This is the ideal way to test the niche without any risks. Try different categories, analyse where the conversion rate is higher, and only then open your own shop. Do not try to cover everything at once; focus on one niche and become visible in it.
How to start your own shop or become an affiliate
Analytics and Kalo Data
TikTok provides internal statistics, but they are superficial. To really understand what works, you need to dig deeper. Kalo Data is a tool that analyses sales, views and trends for products. It shows which products are currently taking off and which videos give the highest CTR (percentage of people who clicked after viewing).
Promotion
Promotion on TikTok is not just about posting videos. The algorithm rewards those who interact with their audience — respond to comments — the more activity, the higher the reach.
The main rule: TikTok Shop is a game of speed. Today you're trending, tomorrow you're gone. Those who can test and adapt quickly are the ones who earn money. The rest remain spectators. So don't delay: while others are still hesitating, you can already count your first sales.
The main rule: TikTok Shop is a game of speed. Today you're trending, tomorrow you're gone. Those who can test and adapt quickly are the ones who earn money. The rest remain spectators. So don't delay: while others are still hesitating, you can already count your first sales.