Questions to help you develop a marketing strategy
Questions to help you develop a marketing strategy
A marketing strategy is a comprehensive vision for business development and promotion. Selpway Cyprus specialists have compiled a list of questions to help you create a promotion strategy that will work towards achieving your goals.
Goal and anti-client
So, question #1: the goal of promotion. Actually, everything is clear here: you need to determine what you want to achieve as a result of implementing the strategy.
Question #2: who is your target audience. That is, you need to create a customer profile, taking into account their needs, interests, etc.
Question #3: who do I definitely not want to work with? This is a kind of anti-customer profile. It is important to describe at least two or three options. If you notice that you are often approached by such people, it means that you are definitely doing something wrong and need to change your approach.
Question #2: who is your target audience. That is, you need to create a customer profile, taking into account their needs, interests, etc.
Question #3: who do I definitely not want to work with? This is a kind of anti-customer profile. It is important to describe at least two or three options. If you notice that you are often approached by such people, it means that you are definitely doing something wrong and need to change your approach.
Advantages
Question #4: What are my advantages for customers? Try to answer why you are better than other market participants. Why should customers choose you?
Question #5: Your product line.
Question #6: A detailed description of each product in the line. What results do your customers get from using this product, what problems does it solve, etc. Selpway Trading emphasises that the more detailed the description, the easier it will be for you to create posts for social networks, Stories, landing pages, etc.
Question #7: Pricing. That is, you need to decide what pricing options you can offer and under what conditions.
Question #5: Your product line.
Question #6: A detailed description of each product in the line. What results do your customers get from using this product, what problems does it solve, etc. Selpway Trading emphasises that the more detailed the description, the easier it will be for you to create posts for social networks, Stories, landing pages, etc.
Question #7: Pricing. That is, you need to decide what pricing options you can offer and under what conditions.
Question #8: What marketing channels will you use for promotion in the next two to three months? If you plan to do the promotion yourself, choose no more than two channels. Otherwise, you simply won't have enough energy and time.
Question 9: What do you need to do to promote your products? This is a step-by-step plan that applies directly to each social network or promotion channel.
Question 9: What do you need to do to promote your products? This is a step-by-step plan that applies directly to each social network or promotion channel.
Obstacles on the way to achieving your goal
Promotion
Question 10: How will I know when I have achieved my goal? You need to determine what will be the indicator of achieving the goal you set in the first question.
Question 11: What could prevent you from achieving your goal? If you answer this question honestly, you will know in advance where you need to protect yourself in order to more easily overcome all internal obstacles, such as procrastination or perfectionism.
Question 12: Who or what can help me achieve my goal? First, SELPWAY experts recommend knowing who can support you when you encounter the difficulties mentioned in the previous point. Second, you need to know what specialists or tools you may need to implement your marketing strategy.
Question 11: What could prevent you from achieving your goal? If you answer this question honestly, you will know in advance where you need to protect yourself in order to more easily overcome all internal obstacles, such as procrastination or perfectionism.
Question 12: Who or what can help me achieve my goal? First, SELPWAY experts recommend knowing who can support you when you encounter the difficulties mentioned in the previous point. Second, you need to know what specialists or tools you may need to implement your marketing strategy.
Questions for the future
Question #13: How often should you adjust your actions? It is advisable to do this about once a month. This period may vary depending on the timing of the implementation of the stages of your strategy.
Question #14: For the future. Leave room in your strategy for adjustments, recommend Selpway Cyprus managers. It is important to make changes so that your marketing strategy remains relevant and effective. In addition, working on adjustments will ensure that the strategy does not just sit on a shelf or in a folder on your computer, but will be viable, change along with your business, and work for you.
Question #14: For the future. Leave room in your strategy for adjustments, recommend Selpway Cyprus managers. It is important to make changes so that your marketing strategy remains relevant and effective. In addition, working on adjustments will ensure that the strategy does not just sit on a shelf or in a folder on your computer, but will be viable, change along with your business, and work for you.