4 proven formulas for creating advertising content
4 proven formulas for creating advertising content
How to create advertising creatives that really work? Not just launch something, but touch emotions, evoke desire and make people click the ‘buy’ button. Selpway Trading Ltd specialists have analysed four proven formulas used by major brands and marketers. They are suitable for any traffic source: Facebook, Instagram, TikTok and others.
Formula No. 1. AIDA
This is one of the most popular sales formulas. It has been used in advertising for over 100 years and still works today. AIDA consists of four parts:
Let's look at an example. Product - a set of organisers. Attention - guaranteed order in your suitcase when travelling. Interest - with this set, all your belongings will be neatly organised. Desire - a must-have for the holiday season. Action - order now with a discount.
- A - attention - grab attention;
- I - interest - arouse interest;
- D - desire - create desire;
- A - action - call to action.
Let's look at an example. Product - a set of organisers. Attention - guaranteed order in your suitcase when travelling. Interest - with this set, all your belongings will be neatly organised. Desire - a must-have for the holiday season. Action - order now with a discount.
Formula No. 2. PPPP
This formula stands for Promise - Picture - Proof - Push. It works when you need to present a product in a more emotional way. First, we make a promise. We paint a picture in the buyer's imagination. We confirm the advantages. And only then do we push for action.
Example. Product - deckchair. Promise: your dream of the perfect holiday is closer than you think. Picture: we have deckchairs for everyone - from stylish minimalism to luxurious comfort. Proof: our managers will help you choose the option that is perfect for you. Push: order your ideal deckchair.
Example. Product - deckchair. Promise: your dream of the perfect holiday is closer than you think. Picture: we have deckchairs for everyone - from stylish minimalism to luxurious comfort. Proof: our managers will help you choose the option that is perfect for you. Push: order your ideal deckchair.
This formula is ideal if the buyer has a specific problem, according to managers at Selpway Trading Company. First, address the pain, then offer hope, and finally propose a solution. Here is an example. Pain: dust in the car interior. Hope: forget about it by using a special brush. Solution: it removes dust from the dashboard, crevices, blinds, or keyboard.
Formula No. 4. Offer - Benefits - Call to action
Formula No. 3. Pain - Hope - Solution
This is probably the shortest and most convenient option. It is ideal when you just need to grab attention and quickly convey the benefits. We immediately state our offer, then talk about the advantages, and finally give a call to action.
Example. Product - cosmetics organiser. Offer: the perfect cosmetics organiser. Benefits: all your creams, brushes, masks and perfumes are neatly arranged and always at hand. Call to action: order now.
So, we have looked at the four most effective formulas for advertising creatives for the retail business and beyond:
Use these formulas for your products and services, recommend Selpway experts. And then your texts, videos and other advertising creatives will sell several times better.
Example. Product - cosmetics organiser. Offer: the perfect cosmetics organiser. Benefits: all your creams, brushes, masks and perfumes are neatly arranged and always at hand. Call to action: order now.
So, we have looked at the four most effective formulas for advertising creatives for the retail business and beyond:
- AIDA - to grab attention and lead to a purchase;
- 4P - to create an emotional image;
- Pain - Hope - Solution - to address the customer's pain.
- Offer - Benefits - Call to action - for short and quick sales.
Use these formulas for your products and services, recommend Selpway experts. And then your texts, videos and other advertising creatives will sell several times better.